If an established international steel distributor has no tangible presence in the public sphere, does it really even exist? Houston-based The Fields Companies came to us to address that very conundrum in 2019. Since that time, PC has helped push Fields and its many subsidiary companies into the stratosphere through timely and significant press coverage, consultation on strategy related to multiple aspects of the business, extensive branding, and – most notably – the creation of and subsequent expansion of a robust social media presence via LinkedIn. TheFields Companies has quickly gone from being a steel powerhouse hiding in plain sight to a household name not just among industry insiders but among a wide swath of decision makers, civic leaders and power players.