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Services.

The ride begins with an understanding of where you are within your current branding, your marketing goals and your vision for the future. From concept to creation, our team takes ideas and turns them into content that helps you create loyal customers, clients and lifelong fans. We develop voices that stand out in the marketplace, craft visual elements that leave lasting impressions, lead campaigns spotlighting your latest promotion, and so much more. We’re gurus ofall things public facing at PC, and we’re here to make sure you and your business always looks the part.  As a full-service, fully integrated agency, our focus is simplifying and streamlining processes by bringing them all under one roof.
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marketing & advertising

We’re specialists that live and breathe marketing and communications. Think of us as an extension of your team, here to fill knowledge gaps, lend our expertise and produce better results for your campaigns.
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Strategy and ideation are the foundation of the work we do for our clients. Through collaboration and a clear understanding of your goals and objectives, we’ll develop a strategic, results-driven and multi-channel marketing plan—customized to meet your needs. The goal is to build brand awareness and drive growth across all relevant marketing types with a mix of paid, owned and earned media, including traditional advertising, digital, social media, influencer marketing, programming, and more.

In addition, our integrated approach will guarantee that our advertising and promotions dovetail withother marketing tactics, such as website development, SEO, content creation and public relations toleverage opportunities and alliances while optimizeing your budget.

- Market research + customer profile
- Planning + budgeting
- Media selection
- Creative services
- Execution and ongoing management

Creative Services

Everything we do is ultimately in service of the creative output. Our team of diverse creatives specializes in helping you with all your visual needs. From launches to midlife reboots, we are here to help you conceptualize and produce logos, custom websites, animations, graphics, photography and video content, digital newsletters and so much more.

Yes, we really do it all here. It's the product of many crafting a singular vision that builds a cohesive, compelling brand narrative, and the collective disciplines housed at Public Content can be harnessed to inform or amplify your messages and ideas.

- Brand strategy design + graphics
- Content creation
- Copywriting
- Digital + web development
- Photography + videography
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Public Relations & Community Engagement

Strong relationships within media in the print, digital and broadcast spaces remain core to Public Content. We bring awareness to people, businesses, destinations, brands and products through thoughtful and targeted campaigns heightened by compelling storytelling and experiences.

In addition to traditional media relations, we directly connect our clients with the world around them by harnessing a foundation of built-in ambassadors. How do we do it? By engaging with non-profits, young professional organizations, local chambers, business improvement districts, convention and visitors’ bureaus, home owner associations, consulates, cultural institutions and interest groups – garnering organic awareness, word-of-mouth promotion and active engagement.

- Client-specific strategy + planning
- Creative copywriting and pitching
- Community outreach and targeted partnership opportunities
- Familiarization/press trip coordination + management

Social Media

It’s safe to say that when developing a comprehensive marketing strategy, social media is one of – if not the most important – tactics. However, one size does not fit all, and it’s imperative to create curated strategies that are aligned with desired results. We know what makes people tick and our job is to connect with individuals and their emotions. Match that with urgency and a strong call to action, and strong communities will emerge.

Our team of social gurus will ensure your brand comes alive and stays relevant across all channels. We’ll create a roadmap that will be brought to life through dynamic content creation and supported by ongoing management, listening and engagement. As an added bonus, we stay in the know on the latest viral sensations and industry best practices, so you don’t have to.

- Strategy + planning
- Management, monitoring + engagement
- Content creation
- Paid social media ads
- Boost campaigns
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Programming & Events

We’re so much more than just event planners; we’re programming geniuses. We can implement seasonal touch points or a rich ongoing calendar that brings a sense of community to your destination or development. We’re also pros at kicking client events into high gear as we manage all aspects of concept to production, including venue selection and permitting, invitation design and deployment, list building and RVSP management, front and back of house support, sponsorships and partnerships, food and beverage entertainment booking, rentals, lighting and sound plus photography and video for post event promotion and press coverage.

- Planning + budgeting
- Execute event logistics, including managing vendors, booking entertainment, photography/videography, developing guest list and managing RSVPs
- Identify strategic third-party event opportunities and manage relationships
- Source sponsorships

Influencer Marketing

We’re like a matchmaking service but for influencers and clients. With an extensive database that’s constantly growing and evolving, our influencer marketing team can pair the right personalities with the most impactful campaigns, meaning you can reap the rewards without the hassle.

- Research and source influencers who align with the client’s target demographic
- Draft, negotiate and execute agreements
- Coordinate and arrange visits and experiences
- Monitor deliverables
- Collect and submit insights and reporting of all generated digital content
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