The River Oaks District shopping, dining and entertainment district sought out Public Content to tell the District’s story as part of its efforts to capture the attention of Houstonians and make it known that ROD is so much more than a retail center for high-end brands. Our scope for River Oaks District included public relations, marketing, creative and social media campaigns; we also facilitated numerous high-profile events, as well as the conceptualization of pop-up experiences with ROD's white box space. Over the years we announced numerous ROD tenants and developed working relationships with many of the District’s concepts – including Moncler, Guiseppe Zanotti, De Boulle, Steak 48, Ojo de Agua, Le Colonial, MAD, Bisou, Loch Bar and Ouzo Bay.